Timing is everything.
Reach restaurant decision-makers months before opening day, while critical purchasing decisions are still being made.
Reach Restaurant Buyers Before Your Competition Knows They Exist
Verified intelligence on restaurants under development, preparing to open and changing ownership, so your sales team can connect while critical purchasing decisions are still being made.
Get Upstream of the Buying Process
Restaurant purchasing decisions often happen long before opening day. Research involving more than 220 restaurant owners, operators and technology decision-makers shows why early visibility can create a meaningful sales advantage.
We Do the Difficult Research So Your Sales Team Can Focus on Selling
The research team continually identifies, verifies and enriches restaurant opportunities using sources that can reveal projects before conventional news and grand-opening channels.
We Find Them Early
Permits, licenses, real estate activity, construction, developer announcements, trade publications and other research sources.
We Verify the Opportunity
Each lead is individually researched to confirm the restaurant, location, ownership and development activity.
We Identify the Decision-Makers
Names, titles, emails, phone numbers and other available intelligence help your team reach the people who matter.
You Reach Them Before Opening
Search, filter and export the opportunities that fit your strategy, then put the data to work in sales and CRM workflows.
See What a PRR Lead Actually Looks Like
Every lead goes beyond a restaurant name and address. PRR combines opening intelligence with restaurant characteristics, decision-maker information and original research notes your sales team can act on.
Qualify the Opportunity Before You Spend Time on Outreach
Filter opportunities by geography, restaurant type, cuisine, check size, ownership and other characteristics so your team can concentrate on prospects that align with your ideal customer profile.
Coverage Across 85 Trade Areas
Choose National Access or targeted coverage across major metros, statewide territories and combined regional markets. Whether your sales team works nationally or territory by territory, coverage can align with the markets that matter most.
View all 85 trade areas
- National Access
- Alabama – Statewide
- Arizona – Statewide
- Arkansas – Statewide
- California – North
- California – Bakersfield
- California – Fresno
- California – Los Angeles
- California – Oakland / East Bay
- California – Orange County
- California – Sacramento
- California – San Bernardino / Riverside
- California – San Diego
- California – San Jose / Silicon Valley
- California – San Francisco
- Colorado – Statewide
- Connecticut – Statewide
- Delaware – Statewide (part of Metro PHL)
- Florida – Broward County
- Florida – Dade County
- Florida – Palm Beach County
- Florida – Jacksonville
- Florida – Orlando
- Florida – Tampa Bay / Gulf Coast
- Florida – Naples / Ft. Myers / Sarasota
- Florida – Panhandle
- Georgia – Statewide
- Idaho – Statewide
- Illinois – Chicagoland
- Illinois – Outside Chicago Metro
- Indiana – Statewide
- Iowa – Statewide
- Kansas – Statewide (includes Kansas City)
- Kentucky – Statewide
- Louisiana – New Orleans Metro
- Louisiana – Outside New Orleans
- Maine – Statewide
- Maryland – Statewide / DC
- Massachusetts – Boston Metro
- Massachusetts – Statewide (outside Boston)
- Michigan – Detroit / Ann Arbor (East)
- Michigan – West
- Minnesota – Statewide
- Mississippi – Statewide
- Missouri – Statewide (includes KC)
- Nebraska – Statewide
- Nevada – Las Vegas
- Nevada – Reno
- New Hampshire – Statewide
- New Jersey – North Jersey
- New Jersey – South Jersey (Metro PHL)
- New Mexico / West Texas
- New York – Albany (Upstate NY)
- New York – Bronx / Westchester
- New York – Brooklyn / Queens / Staten Island
- New York – Long Island
- New York – Buffalo / Rochester
- New York – Manhattan
- North Carolina – East
- North Carolina – West
- North Dakota / South Dakota
- Ohio – Cincinnati / Dayton (South)
- Ohio – Columbus (Central)
- Ohio – Cleveland (North)
- Oklahoma – Statewide
- Oregon – Statewide
- Pennsylvania – Philadelphia (East)
- Pennsylvania – Pittsburgh (West)
- Rhode Island – Statewide
- South Carolina – Statewide
- Tennessee – Memphis / Western TN
- Tennessee – Nashville / Central
- Texas – Austin Metro
- Texas – Dallas-Ft Worth
- Texas – Houston-Galveston
- Texas – San Antonio Metro
- Utah – Statewide
- Vermont – Statewide
- Virginia – Northern VA
- Virginia – Statewide (outside NVA)
- Washington – Seattle
- Washington – Spokane
- West Virginia – Statewide
- Wisconsin – Statewide
- Wyoming / Montana – Combined Region
One Resource for Early Opportunities and Broader Restaurant Prospecting
PRR subscribers can also tap into a continuously maintained database of existing restaurants for territory development, account targeting, list building and ongoing prospecting.
Use preopening intelligence for time-sensitive opportunities, then draw on the broader database when your team needs a larger universe of restaurant prospects.
Build Better Prospect Lists
Search, segment and export restaurant intelligence using the criteria that matter to your sales organization.
Built for Companies That Sell to Restaurants
If restaurant openings, expansions, relocations or ownership changes create a sales opportunity for your business, PRR can help you identify those opportunities earlier.
Get There While Supplier Decisions Are Still Taking Shape
These examples illustrate the types of openings, relocations and development activity PRR researchers identify and verify.
Research and Content Trusted by Leading Restaurant Technology Providers
Preopening Restaurants Resource is only one way Starfleet helps companies reach restaurant decision-makers. Starfleet Research develops original research, Smart Decision Guides, co-branded eBooks and other high-value content assets designed to build market authority, educate prospective buyers and support qualified demand generation.
Experience Across the Restaurant Technology Ecosystem
A sample of technology companies that have worked with Starfleet Media and Starfleet Research on research, content, media and demand-generation initiatives.
Client logos are shown for representative relationship and experience purposes. Individual engagements vary by company and program.
PRR Is Part of a Broader Research, Media and Demand-Generation Platform
Since 2013, Starfleet Media has helped technology solution providers build authority, reach difficult-to-find decision-makers and generate qualified demand. PRR draws credibility from the same ecosystem of market research, research-based content, proprietary audience intelligence, industry-leading hospitality technology media and sophisticated campaign capabilities.
Starfleet Media
Research-based content, specialized industry media, proprietary audience intelligence and integrated demand-generation programs that help technology solution providers build authority, reach hard-to-find buyers and generate qualified demand.
Explore Starfleet Media Solutions →
Starfleet Research
Independent IT market research, best-practices benchmarking and research-based thought leadership that gives technology solution providers credible third-party authority while helping buyers make more informed decisions.
Explore Starfleet Research →
Starfleet Velocity
A next-generation lead-generation platform combining proprietary audience data, research-based content, AI-powered prospect intelligence, personalized outreach and multichannel campaign orchestration to identify, engage and convert qualified prospects.
Explore Starfleet Velocity →
Restaurant Technology News
An industry-leading publication focused on restaurant technology decision-makers, offering digital advertising, press releases, contributed content publishing and distribution, sponsored viewpoints, Vendor Spotlights, newsletter exposure, targeted email and other promotional opportunities.
Explore Restaurant Technology News Opportunities →Start Your PRR Subscription
Choose the plan and trade-area coverage that fit your sales strategy and start putting verified restaurant intelligence and decision-maker contacts to work.
