From Early Signals to Sales-Ready Restaurant Intelligence
Preopening Restaurants Resource identifies restaurant projects before they become common knowledge, verifies the opportunity, enriches it with decision-maker and restaurant intelligence, and gives your sales team the context needed to act while supplier decisions are still taking shape.
We Do the Research. Your Team Focuses on Selling.
The value of PRR is not simply knowing that a restaurant is opening. The value is knowing early enough to matter, knowing whether the opportunity fits your business, and knowing who to contact.
Identify Early Activity
The research team continually reviews signals that can reveal restaurant projects before public opening announcements and conventional sales triggers.
Research and Verify
Each opportunity is checked to confirm location, ownership, development status and other details that help distinguish a real opportunity from incomplete information.
Build the Lead Record
Restaurant profile data, owner and operator details, key contacts, opening timing and original research notes are assembled into a decision-ready record.
Deliver Actionable Intelligence
Subscribers can access current and archived opportunities, search and filter the data, and export relevant records for sales and marketing workflows.
Research Starts Long Before the Grand-Opening Announcement
Hundreds of hours each month go into reviewing and cross-checking sources that can surface restaurant development activity earlier than mainstream news or social media.
A Lead Becomes Valuable When Your Team Can Act on It
PRR turns raw restaurant activity into a more complete sales record by combining project timing with restaurant, ownership and decision-maker intelligence.
More Than a Restaurant Name and Address
The exact fields vary by opportunity, but PRR is designed to give sales teams enough information to assess fit, prioritize outreach and start a more informed conversation.
Turn Restaurant Intelligence Into a Working Sales List
Subscribers can access current and archived leads online, narrow the universe to the opportunities that matter, and move selected records into the workflows their teams already use.
Find records using location, restaurant characteristics, contact data and other available fields.
Focus on the geographies, cuisines, check sizes and restaurant types that fit your target market.
Download selected intelligence in Excel or CSV formats for list building and analysis.
Use the data in CRM, territory planning, prospecting and outbound sales programs.
Ready to Put PRR Intelligence to Work?
Choose your plan and trade-area coverage and start reaching restaurant decision-makers earlier.
National Access or Coverage Across Regional Trade Areas
PRR coverage spans 85 trade areas, including National Access plus major metros, statewide territories and combined regional markets across the contiguous United States.
View all 85 trade areas
- National Access
- Alabama – Statewide
- Arizona – Statewide
- Arkansas – Statewide
- California – North
- California – Bakersfield
- California – Fresno
- California – Los Angeles
- California – Oakland / East Bay
- California – Orange County
- California – Sacramento
- California – San Bernardino / Riverside
- California – San Diego
- California – San Jose / Silicon Valley
- California – San Francisco
- Colorado – Statewide
- Connecticut – Statewide
- Delaware – Statewide (part of Metro PHL)
- Florida – Broward County
- Florida – Dade County
- Florida – Palm Beach County
- Florida – Jacksonville
- Florida – Orlando
- Florida – Tampa Bay / Gulf Coast
- Florida – Naples / Ft. Myers / Sarasota
- Florida – Panhandle
- Georgia – Statewide
- Idaho – Statewide
- Illinois – Chicagoland
- Illinois – Outside Chicago Metro
- Indiana – Statewide
- Iowa – Statewide
- Kansas – Statewide (includes Kansas City)
- Kentucky – Statewide
- Louisiana – New Orleans Metro
- Louisiana – Outside New Orleans
- Maine – Statewide
- Maryland – Statewide / DC
- Massachusetts – Boston Metro
- Massachusetts – Statewide (outside Boston)
- Michigan – Detroit / Ann Arbor (East)
- Michigan – West
- Minnesota – Statewide
- Mississippi – Statewide
- Missouri – Statewide (includes KC)
- Nebraska – Statewide
- Nevada – Las Vegas
- Nevada – Reno
- New Hampshire – Statewide
- New Jersey – North Jersey
- New Jersey – South Jersey (Metro PHL)
- New Mexico / West Texas
- New York – Albany (Upstate NY)
- New York – Bronx / Westchester
- New York – Brooklyn / Queens / Staten Island
- New York – Long Island
- New York – Buffalo / Rochester
- New York – Manhattan
- North Carolina – East
- North Carolina – West
- North Dakota / South Dakota
- Ohio – Cincinnati / Dayton (South)
- Ohio – Columbus (Central)
- Ohio – Cleveland (North)
- Oklahoma – Statewide
- Oregon – Statewide
- Pennsylvania – Philadelphia (East)
- Pennsylvania – Pittsburgh (West)
- Rhode Island – Statewide
- South Carolina – Statewide
- Tennessee – Memphis / Western TN
- Tennessee – Nashville / Central
- Texas – Austin Metro
- Texas – Dallas-Ft Worth
- Texas – Houston-Galveston
- Texas – San Antonio Metro
- Utah – Statewide
- Vermont – Statewide
- Virginia – Northern VA
- Virginia – Statewide (outside NVA)
- Washington – Seattle
- Washington – Spokane
- West Virginia – Statewide
- Wisconsin – Statewide
- Wyoming / Montana – Combined Region
Use the Same Platform for Broader Restaurant Prospecting
In addition to time-sensitive preopening opportunities, subscribers can tap into a continuously maintained database of existing restaurants for territory development, account targeting and ongoing prospecting.
PRR Is Part of a Broader Hospitality Research, Media and Lead-Generation Platform
Preopening Restaurants Resource is not an isolated lead list. It is part of Starfleet Media, which has helped technology solution providers build authority, reach hard-to-find buyers and generate qualified demand since 2013. Starfleet’s deepest market expertise and audience reach are in hotel and restaurant technology.
Starfleet Media
Research-based content, specialized industry media, proprietary audience intelligence and integrated demand-generation programs that help technology solution providers build authority, reach hard-to-find buyers and generate qualified demand.
Explore Starfleet Media Solutions →
Starfleet Research
Independent IT market research, best-practices benchmarking and research-based thought leadership that gives technology solution providers credible third-party authority while helping buyers make more informed decisions.
Explore Starfleet Research →
Starfleet Velocity
A next-generation lead-generation platform combining proprietary audience data, research-based content, AI-powered prospect intelligence, personalized outreach and multichannel campaign orchestration to identify, engage and convert qualified prospects.
Explore Starfleet Velocity →
Restaurant Technology News
An industry-leading publication focused on restaurant technology decision-makers, offering digital advertising, press releases, contributed content publishing and distribution, sponsored viewpoints, Vendor Spotlights, newsletter exposure, targeted email and other promotional opportunities.
Explore RTN Opportunities →Start Your PRR Subscription
Choose the plan and trade-area coverage that fit your sales strategy and start putting verified restaurant intelligence and decision-maker contacts to work.