How It Works

Preopening Restaurants Resource gives restaurant solution providers, food & beverage vendors, and other restaurant suppliers a powerful competitive edge by providing early access to preopening restaurant leads — often months before the doors open.

This subscription-based service delivers twice-weekly email reports featuring password-protected PDFs with detailed profiles of restaurants that are:

Under construction
Preparing to open
Undergoing ownership changes

Subscribers can tailor their access by selecting specific regional markets or opting for full national coverage, ensuring they receive the most relevant and actionable leads to meet their sales and marketing objectives. With 42 trade areas spanning the continental U.S., there’s a report aligned with virtually every territory or sales region.

In addition to preopening leads, subscribers can tap into a comprehensive, up-to-date database of up to 350,000 existing restaurants nationwide. This database includes over 150,000 verified decision-maker contacts and more than 90,000 unique email addresses, making it one of the most robust and reliable resources available. More than 20,000 records are updated daily to maintain accuracy and confirm open status.

Whether you’re focused on local outreach or scaling nationally, Preopening Restaurants Resource helps you identify opportunities early, engage smarter, and close more deals.

"In an era when restaurant tech stacks are more complex than ever—and when consumer expectations continue to rise—the need for early, strategic partnerships is more important than ever. Suppliers who can align with restaurant openings during the quiet planning phase stand a far better chance of driving long-term value. For those watching Resy, Eater, or social media for signs of new activity, the signal may already be too late. The smart money—and the strongest supplier strategies—lie upstream, in the invisible phase of development when the real decisions are made."

Paulina Hubli

Restaurant Technology News

The Research Process

Each lead is researched and verified by an expert team, who spend hundreds of hours each month manually combing through:

Developer announcements
Real estate transactions
Building permits
Business licenses
Construction activity
Trade publications
Insider industry contacts

What’s Included in Each Lead?

Every report includes rich, decision-ready data such as:

✅ Restaurant name and location
✅ Owner/operator contact details (email, phone, website, address)
✅ Decision-maker name(s) and title(s)
✅ Type of cuisine and restaurant category
✅ Average check size
✅ Ownership background and restaurant history

Additional Subscriber Benefits

As a value-added service, subscribers also receive:

✅ Additional qualified leads from Starfleet Media’s opt-in database
✅ Credits for advertising, publishing and promotion with the #1 industry-leading publication Restaurant Technology News
✅ Discounts with Starfleet Media, the leading provider in content marketing and lead generation programs for the hospitality industry

"Timing is everything in this business. By the time a new restaurant hits the news, it’s already too late. With Preopening Restaurants Resource, we’re in conversations months before opening, when decisions are still being made.... This service has fundamentally changed how we sell. The ROI has been massive and the support team is fantastic."

Senior Account Executive

Premium food services distribution company

Want to Test the Waters First?

No problem! Get a free sample report with the 10 most recent preopening restaurant leads tailored to your target criteria—no credit card required.

See firsthand how our verified, data-rich leads can help you connect with new restaurant operators before they open.