About Us

Preopening Restaurants Resource is owned and operated by Starfleet Media, the leading provider of content marketing and lead generation programs tailored to meet the needs of B2B technology solution providers in the hospitality industry, in partnership with Restaurant Activity Report, the industry leader in providing research data about new restaurants opening up and changing hands throughout the United States.

At Starfleet Media, we offer restaurant technology solution providers a range of turnkey programs that enable them to demonstrate thought leadership, raise brand visibility and generate qualified leads based on their target prospect criteria and sales pipeline objectives. Since 2013, Starfleet Media has run hundreds of content marketing and lead generation programs on behalf of the world’s largest and most preeminent hospitality solution providers.

One such program is our Smart Decision Guides™. Widely regarded as the most authoritative resources on next-generation restaurant technology (e.g., the annual Smart Decision Guide Restaurant Management and POS Systems is now in its sixth edition), these comprehensive and unbiased content assets, independently produced by Starfleet Research, our IT market research arm, help industry practitioners make informed purchase decisions. Solution providers that participate as underwriters raise brand awareness, educate target audiences, increase website traffic, generate qualified leads and acquire new customers in a cost-effective manner. Starfleet Media also partners with our client partners on the production and distribution of co-branded eBooksBenchmark Reports and infographics as well as custom research projects.

Through Restaurant Technology News, the premier source of information and insights related to technology innovation at the world’s leading quick service, fast casual and full service restaurants, we offer a wide a range of opportunities to reach a global audience of restaurant IT decision makers and influencers in a targeted and cost-effective manner. Advertisers include more than 120 restaurant technology solution providers. Our reporting, research and opinion pieces reveal how forward-thinking restaurant operators are upgrading their technology capabilities to improve operational performance and the quality of the guest experience, as well as to reduce waste and improve environmental sustainability, and how top solution providers are advancing the frontier on next-generation restaurant technologies. 

To help promote and recognize sustainability and eco-friendly practices in restaurant operations, Restaurant Technology News hosts the annual “Restaurateurs’ Choice Awards for Environmental Good.”