Where does the data for new restaurant leads originate?

A dedicated research team invests hundreds of hours each month manually reviewing and analyzing a wide range of sources, including building permits, real estate filings, business licenses, trade publications, construction activity, and exclusive industry contacts. This hands-on, research-first approach ensures that every lead is timely, accurate, and actionable. The methodology mirrors the importance of early visibility into the restaurant development pipeline, which our recent nationwide survey confirms is critical to effective supplier engagement.

What areas are covered by your publications?

Our reports cover all 48 contiguous states, with 43 verified trade areas. 

How much does it cost to subscribe?

Plans start as low as $99/month per trade area. Discounts are available for multi-area and annual subscriptions.

When will I receive new restaurant leads?

Subscribers receive fresh, verified leads four days per week (Monday through Thursday). Each time a new report goes live, you’ll get an email alert and can log in anytime to access both new and archived leads.

What information is included in each lead report?

Every report is packed with essential data, including:
✅ Trade Name
✅ Location Type
✅ Owner Name & Title
✅ Contact Phone & Email
✅ Address & Zip Code
✅ Price Level & Cuisine Type
✅ Website & Social Media Links
✅ Background and business description

How many leads will I receive per publication?

Lead volume varies by region and season. Contact us for current lead volume estimates based on your selected trade areas.

Can I search for leads using filters?

Yes. Our advanced search tools let you filter by city, state, zip code, phone number, email, restaurant type, cuisine, check size, and more.

Can I import leads into my CRM system?

Absolutely. We support direct CRM integration with many top platforms and offer .CSV downloads for manual import. Our IT team is available to help with configuration.

Can I get a free sample before subscribing?

Yes! Just click the “Free Sample” tab at the bottom of this page to request access based on your business type.
Take the system for a test drive—on us!

How does billing work after the free trial?

All subscriptions are month-to-month with no long-term contracts. Secure billing is handled automatically, and you’ll receive an email receipt after each charge. Quarterly prepayment and multi-area discounts are also available.

Why should your sales team use Preopening Restaurants Resource?

Survey data from over 220 restaurant operators shows that 71% make vendor decisions more than 90 days before opening, and 64% finalize key supplier relationships before making any public announcement. This means suppliers who wait for visible signs like signage or press coverage are often too late. Our platform bridges that visibility gap, helping sales teams reach decision-makers before their competitors even know the opportunity exists. Late-stage outreach is rarely effective—76% of surveyed operators said they are not receptive to new vendor conversations within 30 days of opening. Conversely, 83% said that earlier vendor engagement leads to better business outcomes. These findings reinforce the importance of early access to accurate, decision-ready data.

Are there any additional benefits included with an annual subscription?

Yes, subscribers who sign up for an annual subscription for all sales regions receive several exclusive value-added benefits beyond the core lead reports at no extra cost, including:

✅ Access to additional qualified leads from Starfleet Media’s extensive opt-in database of hospitality professionals.
✅ Advertising, publishing, and promotional benefits with Restaurant Technology News — the industry’s leading publication for restaurant innovation. These benefits include 12 press release credits, which can be used for the publication of announcements (1 credit each) and/or byline articles (3 credits each); a large banner ad (336 x 280, in either PNG or animated GIF format) for a 3-month run (minimum 150K pageviews, mainly restaurant IT decision makers); a Spotlight Interview with the company CEO or another senior executive.
✅ Special discounts on custom content marketing and lead generation programs offered by Starfleet Media. These discounts include Starfleet Velocity sales acceleration services and Starfleet Research co-branded eBooks.

These extras are designed to further accelerate sales and brand visibility for subscribers targeting the restaurant industry.

Do you offer outbound marketing to help me reach restaurant prospects directly?

Yes! As an optional add-on to your lead subscription, we offer a turnkey outbound email marketing service designed to help you connect with restaurant operators early in their decision-making process. Each month, our team will send up to four custom marketing emails—featuring your messaging—to as many as 15,000 verified restaurant contacts from our proprietary database. All replies and phone calls go directly to you. This exclusive program is limited to just eight suppliers per state to avoid overlap. You can choose your target volume (1,000, 3,000, 6,000, 10,000, or 15,000 contacts/month), and you’ll receive a detailed performance report after each campaign.

We manage all deliverability protocols—including domain authentication (SPF, DKIM, DMARC), multiple sending domains, and dynamic warm-up schedules—to maximize inbox placement and response rates. This add-on is ideal for suppliers who want to go beyond lead discovery and generate immediate conversations with high-value prospects. Contact us to see if your category is eligible.

The Early Bird Gets the Sale

Restaurant owners must coordinate with 40+ vendors before opening. Timing matters. By the time construction is visible, key purchasing decisions may already be locked in. Our leads help you build relationships early—so you’re not just another vendor, but a strategic partner.

Ready to Get Started?

Whether you’re targeting local trade areas or the entire country, our data-driven approach puts you in front of decision-makers when it counts most.