Privacy Policy

Information You Provide Directly

We may collect personal information when you voluntarily provide it to PRR. The specific information collected depends on how you interact with us and may include:

• Name
• Business email address
• Telephone number
• Company or organization
• Job title or professional role
• Business address
• Industry or market segment
• Sales territory or geographic interests
• Restaurant-market interests and prospecting requirements
• Subscription and plan information
• Communication preferences
• Information submitted through free-trial, contact or subscription forms
• Correspondence and customer-support communications

You generally do not need to provide personal information simply to browse publicly available portions of the PRR website.

Professional and Business Information We Research

PRR provides business-to-business restaurant sales intelligence. In connection with this service, we research restaurant businesses, restaurant development activity and professionals involved with those businesses.

Information may include:

• Restaurant or company name
• Business location and address
• Restaurant concept, cuisine and other business characteristics
• Ownership and operator information
• Names and professional titles of owners, operators and other decision-makers
• Business email addresses
• Business telephone numbers
• Company websites and professional or business social profiles
• Restaurant development, opening, relocation or ownership-change information
• Estimated opening dates and development timing
• Business history and ownership background
• Original PRR research notes and summaries
• Other information relevant to restaurant-industry business development and prospecting

The information contained in a particular PRR record varies depending on what information is available and what our research identifies.

Where Restaurant Intelligence Comes From

PRR may obtain professional and business information from a variety of sources, including:

• Public records and government sources
• Building permits and business-license information
• Restaurant and company websites
• Publicly available professional and business profiles
• Real-estate and development information
• Construction and property-development sources
• Developer and property-owner announcements
• Trade publications and news sources
• Restaurant-industry directories and databases
• Industry contacts
• Business-information and data providers
• Direct research and verification by the PRR research team
• Information provided directly by restaurant businesses or professionals

We may combine information from multiple sources to verify restaurant activity, identify relevant business professionals, improve accuracy, add context and maintain our restaurant intelligence database.

Information Collected Automatically

When you visit a PRR website or use certain online services, PRR and service providers supporting our digital properties may automatically collect technical and usage information.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Links clicked
• Date and time of visits
• Referring and exit pages
• Approximate location derived from an IP address
• Cookie and similar identifiers
• Website, subscription and campaign interaction information

We may use this information to operate and secure our website, understand website usage, measure performance, improve PRR services and support marketing and customer communications.

Cookies and Similar Technologies

PRR websites may use cookies, pixels, tags and similar technologies for website functionality, authentication, analytics, security, audience measurement, marketing and advertising.

Some technologies may be necessary to operate the website or subscriber services. Others may help us understand how users engage with pages and features, measure marketing performance or provide more relevant communications.

Third-party analytics, advertising, hosting and technology providers may also use cookies or similar technologies in accordance with their own privacy practices.

Most browsers allow you to control or delete cookies through browser settings. Restricting certain cookies may affect website or subscriber functionality.

Business and Operational Purposes

We may use personal information for purposes including:

• Providing PRR subscriptions and trial services
• Creating, researching, verifying and maintaining restaurant intelligence records
• Identifying restaurant owners, operators and professional decision-makers
• Maintaining and improving business contact information
• Making restaurant intelligence available to authorized subscribers
• Supporting search, filtering, exporting and related subscriber functionality
• Responding to inquiries and customer-support requests
• Managing subscriptions, billing and account relationships
• Delivering requested information and service communications
• Sending marketing communications where appropriate
• Understanding website and service usage
• Improving our research processes, database and services
• Maintaining, protecting and securing our websites and systems
• Preventing fraud, abuse and unauthorized access
• Maintaining business and contractual records
• Complying with applicable legal obligations
• Protecting the rights, property and security of PRR, Starfleet Media and others

How Business Intelligence Is Provided to Customers

PRR subscribers may receive access to restaurant intelligence and professional business information through online search tools, reports, downloadable files or other authorized delivery methods.

Depending on the record, information provided to subscribers may include professional names, business titles, business email addresses, business telephone numbers and other restaurant or company information.

Subscribers are expected to use PRR information for legitimate business-to-business sales, marketing, market research, territory planning and related commercial purposes and in accordance with applicable law and any applicable subscription terms.

Other Organizations That May Receive Information

Subscription and Payment Information

If you purchase a PRR subscription or other paid service, payment information may be processed by third-party payment providers.

PRR may receive information associated with the transaction, such as your name, business contact information, subscription plan, billing status, transaction amount and related records.

Payment providers process payment information according to their own terms and privacy practices.

Email and Marketing Communications

We may send service-related messages, subscription communications, product updates and other business communications associated with your relationship with PRR.

We may also send promotional communications where appropriate. Promotional emails provide a mechanism to unsubscribe or change communication preferences.

You may also request removal from marketing communications by emailing info@starfleetmedia.com .

Opting out of marketing communications does not prevent us from sending transactional, administrative, account-related or other non-promotional communications when appropriate.

How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate research, database maintenance, subscription, operational, contractual, recordkeeping, security and legal purposes.

Retention periods vary based on the type of information, the source of the information, our relationship with the individual or organization, database-maintenance requirements and applicable legal obligations.

Certain records may be retained when necessary to document transactions, maintain suppression or opt-out preferences, resolve disputes, comply with legal obligations or protect our rights.

Protecting Information

We use reasonable administrative, technical and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration or disclosure.

No website, database, transmission or information system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information.

Requests Regarding Your Information

Depending on where you live and which privacy laws apply, you may have rights concerning personal information PRR or Starfleet Media maintains about you.

These rights may include the ability to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request information about the sources and uses of personal information
• Request restriction of certain processing
• Object to certain processing
• Request portability of certain information
• Withdraw consent where consent is the basis for processing
• Opt out of certain marketing communications
• Opt out of certain sales, sharing or targeted advertising where applicable

Rights may be subject to exceptions and limitations under applicable law. We may request information reasonably necessary to verify your identity, locate relevant records or verify your authority to make a request on another person’s behalf.

To submit a privacy request, email: info@starfleetmedia.com .

California Privacy Rights

Where California privacy law applies to PRR or Starfleet Media’s processing of personal information, California residents may have additional rights regarding information collected or maintained about them.

Depending on the circumstances and applicable law, these rights may include:

• The right to know the categories and specific pieces of personal information collected
• The right to know the categories of sources from which personal information was obtained
• The right to know the purposes for which personal information is used
• The right to know the categories of third parties to whom information is disclosed
• The right to request deletion of certain personal information
• The right to request correction of inaccurate personal information
• The right to opt out of certain sales or sharing of personal information
• The right to limit certain uses of sensitive personal information where applicable
• The right not to receive discriminatory treatment for exercising applicable privacy rights

Where required by applicable law, qualifying browser-based opt-out preference signals may also be treated as requests to opt out of applicable sales or sharing for the browser or device from which the signal is received.

European and UK Privacy Rights

Where the GDPR, UK GDPR or related data-protection laws apply to our processing, individuals may have rights including access, rectification, erasure, restriction, objection and data portability, as well as the right to withdraw consent where consent is the legal basis for processing.

Depending on the circumstances, processing may be based on:

• Consent
• Performance of a contract or steps requested before entering a contract
• Compliance with a legal obligation
• Legitimate business interests, subject to applicable individual rights

Legitimate interests may include maintaining B2B business relationships, conducting restaurant-industry research, developing professional business intelligence, maintaining accurate business databases, providing requested services and protecting our systems.

Personal information may be processed in or transferred to the United States and other countries. Where applicable law requires safeguards for an international transfer, appropriate transfer mechanisms may be used.

Individuals may also have the right to lodge a complaint with the applicable data-protection supervisory authority.

External Websites and Technology Providers

PRR websites and services may contain links to third-party websites or rely on third-party hosting, payment, analytics, communications, database or other technology providers.

Those organizations operate under their own terms and privacy policies. PRR and Starfleet Media are not responsible for the privacy, security or content practices of websites or services we do not control.

Business-to-Business Services

PRR is designed for business and professional audiences and is not directed to children.

If you believe a child has provided personal information to us through a PRR website or service, please contact us so that we can review the situation and take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in PRR services, technology, research practices, data practices or applicable requirements.

When changes are made, the revised policy will be posted on this page and the “Last updated” date will be changed accordingly.

Additional notice may be provided when appropriate for material changes.

Questions and Privacy Requests

If you have questions about this Privacy Policy or would like to submit an applicable privacy request, please contact us.

This Privacy Policy describes PRR’s general privacy practices. Particular subscription services, forms or business programs may include additional disclosures that supplement this policy.